8 aspects for good product alignment

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Photo by Quino Al on Unsplash

Product teams, or product alignment, is rapidly becoming one of the biggest hot topic IT discussions. Following the trend of a host of other buzzwords, Product Alignment has become confusing, contradictory, and unfortunately dogmatic. I’d like to take a moment to both pare back and consolidate the essence of what being aligned to a product actually means.

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A product team is not the answer

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Photo by Perry Grone on Unsplash

You can’t move for people talking about the project to product journey lately. Getting organisations to start mapping out what their products are so they can build cross-functional teams around them. Projects are transitory and lose us all of the learning, we want long-lived squads! While these sentiments are all rock-solid, unfortunately, they’re missing the point. I’m going to be controversial and say that creating a product team simply isn’t good enough. What you actually need is outcome alignment.

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