Business outcome alignment

Photo by JOSHUA COLEMAN on Unsplash

One of the largest challenges preventing organisations from competing effectively in the market is their structure. When you are optimised for technology or role, then you are not optimised for customer value. But how do you actually get there? What does good look like for your organisation if you went back to the drawing board? I’m going to share a process I’ve developed for redesigning a system for outcome alignment.

Note that this is not going to be a full article on digital transformation or strategic redesign. I am simply going to focus on the guiding principles and a specific approach to assist in exploring an outcome aligned design.

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Why complexity is killing your business

dependent adjective

de· pen· dent | \ di-ˈpen-dənt  \

determined or conditioned by another

If you ask 10 people why Digital Transformations fail, you’ll get 10 different answers, often with phrases like “buy-in” and “culture” thrown around. Although there isn’t a simple answer to this question, I’d like to talk about one that often gets ignored. Dependencies.

You have a dependency if something is contingent on another, here are some examples:

  • “Getting this work complete is contingent on the tests passing.”
  • “We need the platform team to spin up a test environment before we can run the tests.”
  • “We need to have sign-off before we can allocate time to create the instance.”
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